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2nd Annual Cybersecurity Management 2018-2019 Forum
Blockchain Conference 2018: Opportunities, Trends & Current Conditions of Blockchain Technology
HR Transformation in the Digital Age: Rethinking HR in the Digital Economy
 Strategic Brand Planning & Implementation
Strategic Project Management & Cost Control
Business Process Improvement and Innovation
Digital Business Transformation
Big Data for Business Analytics & Customer-Centric Workshop


Strategic Brand Planning & Implementation

STRATEGIC BRAND PLANNING & IMPLEMENTATION

กลยุทธ์การพัฒนา วางแผนแบรนด์ให้ WOW แข็งแกร่งและประสบความสำเร็จ

Date: 13-14 December 2018

Venue: Bangkok

This course will be conducted in Thai. / หลักสูตรอบรมนี้บรรยายเป็นภาษาไทย

หลักสูตรเชิงปฏิบัติการเข้มข้นเรื่อง Strategic Brand Planning & Implementation ที่ผู้เข้าอบรมสามารถนำความรู้ที่ได้ไปปรับใช้จริงในองค์กร เรียนรู้กลยุทธ์ เทคนิค เคล็ดลับ และประสบการณ์จริงจากเทรนเนอร์ รวมถึงตัวอย่างและกรณีศึกษาในการพัฒนา วางแผนแบรนด์ให้ WOW แตกต่างจากคู่แข่ง รวมถึงศึกษาการพัฒนาแนวคิดและโมเดลเพื่อสร้างและวางแผนแบรนด์ให้โดดเด่น วิเคราะห์ SWOT อย่างแม่นยำและนำข้อมูลมาใช้เพื่อสร้างโอกาสทางธุรกิจ วางแผนกลยุทธ์ และแผนการตลาดที่ตรงกับความต้องการที่แตกต่าง เรียนรู้แบบแผนการเติบโตของแบรนด์ รู้จักการร่วมสร้างแบรนด์จากทุกแผนกขององค์กรให้เป็นไปในทิศทางเดียวกัน เพื่อส่งผลให้แบรนด์สำเร็จตามเป้าหมาย

In today’s ever-changing world, consumers are more sophisticated and extremely dynamic. Consumers are transforming brands through emerging new network-based social behaviors and conversations. With more than 50 million people able to share ideas, opinions and experiences in a single online space – and generate billions of web page impressions every month – these behaviors are creating transforming shift in the traditional balance of power between consumers and brand. For a brand to grow, it requires a systemic way of unlocking the issues and opportunities from different viewpoints, then aligning that with business/brand vision and competitive context – a robust brand strategy.

This training course on Strategic Brand Planning & Implementation is essential for marketing professionals who want to develop a compelling brand strategy that can be successfully executed cross functionally. It will provide you the well-thought framework of brand strategy development. The course on Strategic Brand Planning & Implementation will be highly interactive, participative and practical, with lots of examples and case studies.

ประเด็นสำคัญของคอร์สอบรม
This comprehensive and practical training course will provide you:

• Guidance to develop brand vision & Brand Building Block to capture long-term brand opportunities
• Clarity on how to conduct an effective analysis & synthesis of brand opportunities in the most efficient ways possible
• Structured growth model in setting effective SMART marketing objectives
• Brand alignment model that articulate how to get every function working together
• Tips and templates in bringing your brand plan to live successfully

Key Highlights:

    • Build Brand Building Block
    • Identify SWOT through 5 Assessment Angles
    • Interpret Meaningful Issues
    • Unlock potential relevant opportunities
    • Set SMART objectives
    • Build Brand Alignment Model
    • Sharpen 6s
    • Optimize plan via 5 facets – consumer, shopper, retail customer, master brand, category
    • Monitor & review via one sheet scorecard

About Course Leader
This course will be led by a course leader with over 20 years of marketing experience in FMCG Multi-national companies as Marketing Director. She is now co-founder of a consulting service company that bring global best practices to local practical solutions. She has the breath of brand management experiences from local to regional roles, from targeted marketing brand, emotional-led brand to functional-led brand. In this training course, she will share the ‘7 THINKs’ frameworks and share her experience on real case studies how she applied the frameworks and bring the brand strategies to life.

Who Should Attend

• CEOs
• VPs-Marketing & Sales
• Marketing Directors/Managers
• Product/Brand Managers
• Marketing Communications Managers
• Corporate Communications Managers
• Sales Promotion Managers

• A&P Managers
• Brand Planners
• Consumer Insights Managers
• Marketing Research Managers
• Event Marketing & Sponsorship Managers
• Product Development Managers
• Strategic Planning Directors

DECIDE and ACT NOW by registering yourself and your key team members to secure seats early on this must-not-miss event of the year!

Inquiries:

If you have any queries about this training course, please call +66(0)2714 1616 (Automatic line), Hotline : +66(0)87 029 3939 or contact us online info@asiabusiness-connect.com.

IN-HOUSE TRAINING:

Why Not Train More People for Less Money?

If you have a team of 15 people and more who need to attend this training, it is more cost effective to have this course customized to your organization – at your training site. Saving can be significant.

For more information, please contact us at 02 714 1616 or leave your message here.




FEATURED EVENTS

Business Process Improvement and Innovation
2nd Annual Cybersecurity Management 2018-2019
Strategic Project Management & Cost Control
Big Data for Business Analytics & Customer-Centric Workshop
HR Transformation in the Digital Age: Rethinking HR in the Digital Economy
Blockchain Conference 2018: Opportunities, Trends & Current Conditions of Blockchain Technology
Selecting and Designing Effective Key Risk Indicators (KRIs)
Digital Business Transformation



 

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Asia Business Connect Co., Ltd - Leading and Professional Conference & Training Organizer
Tel: +66 (0) 2 714-1616 (Automatic Line) Hotline: +66 (0) 87 029-3939 Fax: +66 (0) 2 714-1819 Email: info@asiabusiness-connect.com

 


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