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Integrated Financial Risk Management 2018
Effective PR Strategies, Crisis Communications Plan & Reputation Management in Digital Era
Strategic Sourcing, Purchasing & Supplier Relationship Management 2018
Service Operations Excellence 2018
Promotional Strategies for Consumer Market in Uncertain Economy
Corporate Legal Counsel Forum 2018
Project Financing Thailand 2018: Focusing on Energy, Renewable Energy & Infrastructure Sectors
Business Process Improvement & Transformation 2018 Conference
Strategic Planning, Budgeting & Rolling Forecasts
Effective KPIs for High Performance
Design Successful Innovation Thinking Process & Launching Strategies
TRANSFER PRICING-DISPUTE MANAGEMENT, NEGOTIATION STRATEGIES, MARKET PRICE AND APA UPDATES
Big Data & Analytics Innovation Masterclass


Effective PR Strategies, Crisis Communications Plan & Reputation Management in the Digital Era


EFFECTIVE PR STRATEGIES, CRISIS COMMUNICATIONS PLAN & REPUTATION MANAGEMENT IN DIGITAL ERA

Explore effective PR and communications strategies, proactively lead crisis response and preserve a strong reputation in a world of digital transformation

กลยุทธ์การประชาสัมพันธ์ แผนการสื่อสารในภาวะวิกฤติและการจัดการชื่อเสียงขององค์กรในยุคดิจิทัล

Most presentations will be in Thai. / ดำเนินการสัมมนาส่วนใหญ่เป็นภาษาไทย

หลักสูตรสัมมนาสองวันที่ผู้เข้าสัมมนาจะได้ทำความเข้าใจถึงกลยุทธ์และวิธีการประชาสัมพันธ์และการสื่อสารภาพลักษณ์ขององค์กร แผนการสื่อสารในภาวะวิกฤติและการบริหารจัดการชื่อเสียงองค์กรในยุคดิจิทัล ทำความเข้าใจข้อมูลเชิงลึกและสิ่งที่กลุ่มเป้าหมายให้ความสนใจอย่างแท้จริง การแปรผลข้อมูลเชิงลึกไปเป็นกลยุทธ์การประชาสัมพันธ์ ศึกษาขั้นตอนการดำเนินงานและวิธีการตอบสนองต่อปัญหาและภาวะวิกฤติแบบ real-time รวมทั้งเรียนรู้จากกรณีศึกษาต่างๆ อย่างการรับมือกับสื่อเพื่อนำเสนอข้อมูลที่ถูกต้อง การประเมินและพัฒนากลยุทธ์การสื่อสารหลังเกิดภาวะวิกฤติ และกรณีที่น่าสนใจอื่นๆ

The ever-changing technology, rapidly evolving media trends, social media, new digital tools and rising expectations from corporates have transformed PR and corporate communications function. In digital era, social media has expanded the channels used to engage new audiences. PR practitioners are now forced to keep pace with the digital challenges to deliver the message to their target audiences and react with equal speed to reports that may impact the image of the organizations. Integrating them effectively with traditional PR and communications tools, PR & corporate communications practitioners are able to maximize communications efforts.

This annual conference on “Effective PR Strategies, Crisis Communications Plan & Reputation Management in Digital Era”

is aimed at exploring PR trends in the digital age, innovative & cutting-edge social media & digital tools for PR, effective crisis communications strategies for handling crisis on social media. Last but not least, this conference will examine strategies & case studies of how leading companies would develop winning PR & communications strategies to build and sustain corporate reputation & image.

CONFERENCE HIGHLIGHTS
  What’s New in PR Conference 2018
 
  • Transforming to digital PR, winning strategy for effective crisis communications & reputation
    management in a world of digital disruption
  • Winning PR & communications strategy with the right insight
  6 Real-Life case studies
  13 PR and corporate communications professionals from leading organizations across indutries
  HOT ISSUES from PR Professionals :
 
  • Implementing effective PR & corporate communications strategy with structured framework, methodologies, tools and techniques
  • Successfully planning and managing online crisis communications in real-time

WHY SHOULD ATTEND

    • Use media to harness the power of PR & communications
    • Be able to craft content that is of interest to the media in digital era
    • Formulate PR & communications strategy with the right insight
    • Engage social media by using data analytics
    • Hear best practices of increasing stakeholders engagement
    • Learn how to effectively integrating traditional & digital media in communication plans
    • Establish framework for tackling issues before a crisis arises
    • Develop effective online crisis communications plan to respond timely

WHO SHOULD ATTEND
MDs, GMs, VPs, Directors, Heads and Managers of :

• Public Relations/Corporate
• Communications
• Public Affairs/CSR
• Crisis Management
• Media Relations and Community Relations
• External Relations

• Digital and Social Media
• PR/Media Measurement/Research
• Internal Communications
• Marketing/Brand/Marketing
• Communications/Corporate Branding

 
DECIDE and ACT NOW by registering yourself and your key team members to secure seats early on this must-not-miss event of the year!

Inquiries:

If you have any queries about this training course, please call +66(0)2714 1616 (Automatic line), Hotline : +66(0)87 029 3939 or contact us online info@asiabusiness-connect.com.

IN-HOUSE TRAINING:

Why Not Train More People for Less Money?

If you have a team of 15 people and more who need to attend this training, it is more cost effective to have this course customized to your organization – at your training site. Saving can be significant.

For more information, please contact us at 02 714 1616 or leave your message here.

 




FEATURED EVENTS

Design Successful Innovation Thinking Process & Launching Strategies
Integrated Financial Risk Management 2018
Promotional Strategies for Consumer Market in Uncertain Economy
Transfer Pricing-Dispute Management, Negotiation Strategies, Market Price and APA Updates
Big Data & Analytics Innovation Masterclass
Service Operations Excellence 2018
Strategic Planning, Budgeting & Rolling Forecasts
Effective KPIs for High Performance
Strategic Sourcing, Purchasing & Supplier Relationship Management 2018
Project Financing Thailand 2018: Focusing on Energy, Renewable Energy & Infrastructure Sectors article
Business Process Improvement & Transformation 2018 Conference
Corporate Finance Laws



 

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Asia Business Connect Co., Ltd - Leading and Professional Conference & Training Organizer
Tel: +66 (0) 2 714-1616 (Automatic Line) Hotline: +66 (0) 87 029-3939 Fax: +66 (0) 2 714-1819 Email: info@asiabusiness-connect.com

 


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