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Talent Management & Leadership Development in today’s Disruptive World
Customer Service 4.0 — The New Era of Customer Service in Digital Age
Digital PR & Content Strategies and Measurement
Financial Modeling Using Excel
Workforce Management Strategy in the Digital Age
Strategic Sourcing, Procurement & Supplier Relationship Management
Corporate Finance Laws & Restructuring


Digital PR & Content Strategies and Measurement

DIGITAL PR & CONTENT STRATEGIES AND MEASUREMENT

Digital Public Relations to connect and protect your brand in digital age

กลยุทธ์การทำ Digital PR อย่างมีประสิทธิภาพ การสร้าง Content ที่โดนใจผู้บริโภคและวิธีการวัดผล

Date: 27-28 November 2019

Venue: Bangkok

This course will be conducted in Thai. / หลักสูตรอบรมนี้บรรยายเป็นภาษาไทย

หลักสูตรอบรม 2 วัน เรื่อง Digital PR & Content Strategies and Measurement ที่ผู้เข้าอบรมจะได้เรียนรู้เกี่ยวกับการประชาสัมพันธ์ออนไลน์ กลยุทธ์ในการเลือกใช้เครื่องมือทางดิจิทัลและโซเชียลมีเดียอย่างชาญฉลาด เพื่อตอบโจทย์ทางธุรกิจและการทำการประชาสัมพันธ์ การใช้ดิจิทัลในเรื่องเสิร์ชเพื่อเพิ่มโอกาสในการค้นหาข่าวประชาสัมพันธ์ในออนไลน์ เข้าใจการใช้โซเชียลมีเดียในการสร้างปฎิสัมพันธ์กับผู้บริโภคในออนไลน์เพื่อเพิ่มโอกาสในการกระจายข่าวสารของแบรนด์ การหา Insights เพื่อสร้าง Content ที่โดนใจผู้บริโภค การใช้เครื่องมือโฆษณาทางโซเชียลมีเดีย และการใช้ Influencer การจัดการโซเชียลมีเดียเพื่อป้องกันวิกฤต และการรับมือวิกฤตบนโลกออนไลน์ วิธีการวัดผลการประชาสัมพันธ์ออนไลน์ เข้าใจ Social Listening Tool รับฟังความคิดเห็นในโลกโซเชียลมีเดีย พร้อมไปกับการป้องกันวิกฤตในโลกออนไลน์

Nowadays, digital and social media has fundamentally changed the way that brands communicate to consumers and their stakeholders. It also changes the way that we do Public Relations and manage Brand Reputation. While all the old rules of Public Relations still apply, there are new rules and modern technologies that we should be mastered to spread out Brand’s messages at the same time to safeguard your Brand Reputation from crisis in digital and social media.

This 2-day practical knowledge and workshop on Digital PR & Content Strategies and Measurement will provide strategies to integrate Digital and Social Media into your Public Relations Plan to connect and protect your Brand in Digital Age. This training on Digital PR & Content Strategies and Measurement is designed for Traditional PR practitioners to understand more about Digital PR and how to utilize Digital and Social Media Tools into your PR plan. Acquire skills of utilizing Social Media and Digital Platform to spread out your brand’s message to your target audiences and use it to safeguard your brand during the crisis. In addition, you will learn how to create great social content, content marketing & new framework, and tools to measure digital PR effectively.

ประเด็นสำคัญของคอร์สอบรม
This comprehensive and practical training course will provide you with the opportunities to learn about:

• What Digital PR is and its difference from Traditional media
• Know-how to utilize Search to get your news picked up in digital world
• Learn how to utilize Social Media to manage online conversation in Social Community
• Knowledge on how to use Social Listening for your PR and for protecting brand reputation in online
• Learn how to drive PR message and Brand conversations in social media to drive campaign success – gain/owned/earned
• Framework on how to gain insight for your effective Social Media communications & campaigns
• Know-how to create effective content marketing
• Online crisis management

Key Highlights:

• Digital Marketing and Digital PR
• Digital PR Measurement
• Digital PR
• Search
• Social Community Management
• Social Listening Tool
• Content Strategy and How to Promote it
• Online Crisis Management 101

About Course Leader
Our course leader is a specialist in Digital and Social Marketing with more than 10 years of experience in this area with lead brands in Thailand. She has experience in designing marketing and communication plans that focus on using digital strategy and content to tell a brand story and create brand experience in all touch points. Her expertise is to drive integration between Offline and Online Communication by defining and integrating Social Media and Digital opportunities across Advertising, PR, CRM, and Retail Activation.

Who Should Attend
GMs, SVPs, VPs, Directors and Managers responsible for:

• Public Relations n Digital PR
• Digital, Social Media, Online Content
• Digital Advertising
• Corporate Communications
• Public Affairs
• Crisis Management
• Media Relations
• Marketing/Brand
• Brand Reputation Management
• Marketing Communications
• Corporate Branding
• Advertising
• PR/Media Measurement/Research

DECIDE and ACT NOW by registering yourself and your key team members to secure seats early on this must-not-miss event of the year!

Inquiries:

If you have any queries about this training course, please call +66(0)2714 1616 (Automatic line), Hotline : +66(0)87 029 3939 or contact us online info@asiabusiness-connect.com.

IN-HOUSE TRAINING:

Why Not Train More People for Less Money?

If you have a team of 15 people and more who need to attend this training, it is more cost effective to have this course customized to your organization – at your training site. Saving can be significant.

For more information, please contact us at 02 714 1616 or leave your message here.




FEATURED EVENTS

Financial Modeling Using Excel
Workforce Management Strategy in the Digital Age
Corporate Finance Laws & Restructuring
Customer Service 4.0 — The New Era of Customer Service in Digital Age
Strategic Sourcing, Procurement & Supplier Relationship Management
Talent Management & Leadership Development in Today's Disruptive World
Business Planning in Disruptive World
Strategic Project Management & Cost Control



 

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Asia Business Connect Co., Ltd - Leading and Professional Conference & Training Organizer
Tel: +66 (0) 2 714-1616 (Automatic Line) Hotline: +66 (0) 87 029-3939 Fax: +66 (0) 2 714-1819 Email: info@asiabusiness-connect.com

 


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