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Labor Law, Employment Contract Drafting & Employee Taxation Masterclass 2020
Big Data & Analytics for Finance Transformation
Logistics & Supply Chain Best Practices 2020
Essential Commercial Contracts for Non-Legal Managers
Personal Data Protection Act, B.E. 2562
Digital & Social Media Marketing 2020
TRANSFER PRICING - New transfer pricing law, Dispute management, Negotiation strategies and Practice updates


Digital & Social Media Marketing 2020

DIGITAL & SOCIAL MEDIA MARKETING 2020

Harness Digital and Social Media to win the heart of millennium consumers

การใช้ดิจิทัลและโซเชียลมีเดียให้ชนะใจลูกค้าในยุคมิลเลนเนียม

Date: 23-24 March 2020

Venue: Bangkok

This course will be conducted in Thai. / หลักสูตรอบรมนี้บรรยายเป็นภาษาไทย

หลักสูตรอบรม 2 วัน “Digital & Social Media Marketing 2020” ที่ผู้เข้าอบรมจะได้รู้เทรนด์การทำ Digital Marketing ในปี 2020 เพื่อความสำเร็จทางธุรกิจ การใช้ดิจิทัลมาร์เก็ตติ้งและโซเชียลมีเดียในการวางกลยุทธ์ทางการตลาดเพื่อตอบโจทย์ธุรกิจในปัจจุบัน ทั้งวิธีออกแบบกลยุทธ์งานดิจิทัลและการสร้างยอดขายรวมถึงการวัดผลอย่างมีประสิทธิภาพ เรียนรู้วิธีการใช้เครื่องมือต่างๆ ในโลกดิจิทัล เพื่อเข้าใจ insights ของผู้บริโภคและสังเกตคู่แข่ง เพื่อทำการตลาดให้ดีขึ้น ทำความเข้าใจกลุ่มเป้าหมายและกระบวนการตัดสินใจซื้อที่มีดิจิทัลและโซเชียลมีเดียเป็นหนึ่งในช่องทางที่ผู้บริโภคใช้ในการหาข้อมูลหรือซื้อสินค้า เพื่อวางแผนกลยุทธ์ รวมถึงการจัดสรรงบประมาณในการใช้ดิจิทัลและโซเชียลมีเดียอย่างมีประสิทธิภาพ

Digital media has gained a dominant role in the lives of consumers. This trend is changing consumer behavior and demands and also changes the way that we do marketing. Nowadays, Digital and Social Media give consumers a power to control the messages. They start to communicate about brand experience, products, and services both positively and negatively. These changes can be hard to understand and to get desirable outcomes for marketers unlike before. Therefore, your company needs to transform your marketing and communication strategies to survive in this modern world.

This 2-day practical training course on Digital & Social Media Marketing 2020, you will be equipped with new digital marketing trends 2020. You will learn strategies to integrate Digital and Social Media into your company touch points and communication planning. This training course on Digital & Social Media Marketing 2020 is also designed to be highly practical – providing framework, checklists, and guideline to help you harness Digital and Social Media to achieve your business results.

ประเด็นสำคัญของคอร์สอบรม
This comprehensive and practical training course will provide you with the opportunities to learn about:

• Better understanding Digital and Social Media to unleash the power of Digital and Social Media for their business
• Maximize the power of digital and social media in order to design consumer experiences as one part of communication and channel integration management
• Know how to invest in digital and social media to get the return on their business and how to set measurement and KPI
• Learn the key characteristics of each Digital and Social Media Tools
    Paid online advertising (Desktop & mobile)
    Website & Mobile web & Mobile app
    Search – SEO & SEM
    Social media – FB + TW + IG + LINE
    Influencer marketing
• Choose the right digital and social media platform/tactics for the right business objectives and target audiences (Paid online advertising, social media, SEO&SEM, website, mobile marketing)

Key Highlights:

    • New trends in digital marketing and what marketers need to know to drive business in 2020
    • Digital marketing and social media to serve business objectives and prioritize your digital strategy based on your objectives
    • How to design your digital marketing objectives and strategies that effectively drive sales and how to measure it
    • Digital and social media tactics and channels
    • How to drive e-commerce in digital world and utilize e-commerce platforms like Lazada and Shopee

About Course Leader

Our course leader is a specialist in Digital and Social Marketing with more than 10 years of experience in this area with lead brands in Thailand. She has experience in designing marketing and communication plans that focus on using digital strategy and content to tell a brand story and create brand experience in all touch points. Her expertise is to drive integration between Offline and Online Communication by defining and integrating Social Media and Digital opportunities across Advertising, PR, CRM, and Retail Activation.

Who Should Attend

• Digital Marketing Managers
• Social Media Marketing Managers
• Mobile & Online Managers/Directors
• Marketing Directors/Managers
• Marketing Communications Managers
• Brand/Product Managers
• Online Marketing Managers
• Sales Directors/Managers
• PR Directors/Managers
• Research & Analytic Managers
• Business Development Directors/Managers
• Senior Operations Directors/Managers
• Retailers
• Advertisers
• Agency Media Buyers and Planners

DECIDE and ACT NOW by registering yourself and your key team members to secure seats early on this must-not-miss event of the year!

Inquiries:

If you have any queries about this training course, please call +66(0)2714 1616 (Automatic line), Hotline : +66(0)87 029 3939 or contact us online info@asiabusiness-connect.com.

IN-HOUSE TRAINING:

Why Not Train More People for Less Money?

If you have a team of 15 people and more who need to attend this training, it is more cost effective to have this course customized to your organization – at your training site. Saving can be significant.

For more information, please contact us at 02 714 1616 or leave your message here.




FEATURED EVENTS

Personal Data Protection Act, B.E. 2562
Logistics & Supply Chain Best Practices 2020
Essential Commercial Contracts for Non-Legal Managers
TRANSFER PRICING - New transfer pricing law, Dispute management, Negotiation strategies and Practice updates
Labor Law, Employment Contract Drafting & Employee Taxation Masterclass 2020
Big Data & Analytics for Finance Transformation



 

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Tel: +66 (0) 2 714-1616 (Automatic Line) Hotline: +66 (0) 87 029-3939 Fax: +66 (0) 2 714-1819 Email: info@asiabusiness-connect.com

 


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