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Integrated Financial Risk Management 2018
Effective PR Strategies, Crisis Communications Plan & Reputation Management in Digital Era
Strategic Sourcing, Purchasing & Supplier Relationship Management 2018
Service Operations Excellence 2018
Promotional Strategies for Consumer Market in Uncertain Economy
Corporate Legal Counsel Forum 2018
Project Financing Thailand 2018: Focusing on Energy, Renewable Energy & Infrastructure Sectors
Business Process Improvement & Transformation 2018 Conference
Strategic Planning, Budgeting & Rolling Forecasts
Effective KPIs for High Performance
Design Successful Innovation Thinking Process & Launching Strategies
TRANSFER PRICING-DISPUTE MANAGEMENT, NEGOTIATION STRATEGIES, MARKET PRICE AND APA UPDATES
Big Data & Analytics Innovation Masterclass


Design Successful Innovation Thinking Process & Launching Strategies

 

DESIGN SUCCESSFUL INNOVATION THINKING PROCESS & LAUNCHING STRATEGIES

การพัฒนาและออกสินค้าใหม่ ด้วยการใข้วิธีการออกแบบความคิด เพื่อสร้างนวัตกรรมอย่างประสบผลสำเร็จ และตรงความต้องการของลูกค้าในปัจจุบัน

Date: 17-18 July 2018

Venue: Bangkok

This course will be conducted in Thai. / หลักสูตรอบรมนี้บรรยายเป็นภาษาไทย

หลักสูตรเข้มข้นที่ได้รับการยอมรับ เรื่องการออกแบบความคิด เพื่อกระบวนการสร้างนวัตกรรมให้ประสบความสำเร็จ ตลอดจนเรียนรู้จาก กรณีศึกษา และประสบการณ์จริง โดยเริ่มจากการทำความเข้าใจลูกค้าอย่างลึกซึ้ง ค้นหาปัญหาที่แท้จริง จากนั้น เรียนรู้เทคนิคเพื่อจุดประการความคิดนอกกรอบ และพัฒนากลยุทธ์และการเตรียมการเพื่อให้นวัตกรรม หรือสินค้าใหม่ ได้ออกตลาดอย่างประสบความสำเร็จ

The need for lean, rapid and profitable new product development has never been greater. Product life cycles are shorter, competition is more intense and customers are more demanding. Companies that fail to innovate face a grim future. The problem is that winning with new products is not easy. An estimated 46% of the resources that companies devote to the conception, development and launch of new products go to projects that do not succeed - they fail in the marketplace or never make it to market.

A winning product launch delivers sales momentum for your company. It’s one of the few opportunities to go from incremental to exponential sales. So why do so few companies get it right? It’s not because they’re lucky. It’s because they design innovation thinking process.

This training program on Design Successful Innovation Thinking Process & Launching Strategies is essential for marketing professionals who want to learn and apply techniques to ignite disruptive ideas based on deep-dive customer understanding, define the right pain points and successful commercialization process. They will also learn the process that helps ensure the success rate of new product development.

ประเด็นสำคัญของคอร์สอบรม
This training course will enable you to:

• Apply a logical, easy to understand, step-by-step process to launch successful innovations
• Learn how to deep dive and understand customers and define the right pain points
• Use techniques to disruptively generate winning ideas
• Think well-rounded before launch commitment
• Apply tools to full-proof process and increase rate of innovation launch success for your business tools to develop advertising

Key Highlights:

    • KEY to Unlock Customer Needs
    • KEY to Define Problems
    • KEY to Discover Disruptive Ideas
    • KEY to Feasibility Studies
    • KEY to Commercialization

About Course Leader

This course will be led by 2 course leaders. One has over 20 years of marketing experience in FMCG Multi-national companies. She now runs her own consulting company that brings global best practices to local practical solutions. She has the breath of NPD experiences– from driving local innovation to convincing global team to invest and innovate for Thailand. She had successfully launched several NPDs for skin care products, driving significant sales increase, especially during off-peak season. Another is skillful in consumer trends, strategic data analysis both qualitative and quantitative as well as facilitating skill for various Ideation workshops for Brand and Product Innovation.

Who Should Attend

This training course is specially designed for CEOs, GMs, VPs, Directors, Managers, Heads, Senior Executives responsible for :

• Product Development/Planning
• Marketing/Brand
• Marketing Communications
• Research & Product Development
• Marketing Research
• R&D
• Sales Promotions
• Sales
• Consumer Insights
• Client Services
• Business Development
• Strategic Planning Directors

DECIDE and ACT NOW by registering yourself and your key team members to secure seats early on this must-not-miss event of the year!

Inquiries:

If you have any queries about this training course, please call +66(0)2714 1616 (Automatic line), Hotline : +66(0)87 029 3939 or contact us online info@asiabusiness-connect.com.

IN-HOUSE TRAINING:

Why Not Train More People for Less Money?

If you have a team of 15 people and more who need to attend this training, it is more cost effective to have this course customized to your organization – at your training site. Saving can be significant.

For more information, please contact us at 02 714 1616 or leave your message here.




FEATURED EVENTS

Integrated Financial Risk Management 2018
Promotional Strategies for Consumer Market in Uncertain Economy
Transfer Pricing-Dispute Management, Negotiation Strategies, Market Price and APA Updates
Big Data & Analytics Innovation Masterclass
Service Operations Excellence 2018
Strategic Planning, Budgeting & Rolling Forecasts
Effective PR Strategies, Crisis Communications Plan & Reputation Management in the Digital Era
Effective KPIs for High Performance
Strategic Sourcing, Purchasing & Supplier Relationship Management 2018
Project Financing Thailand 2018: Focusing on Energy, Renewable Energy & Infrastructure Sectors article
Business Process Improvement & Transformation 2018 Conference
Corporate Finance Laws



 

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Asia Business Connect Co., Ltd - Leading and Professional Conference & Training Organizer
Tel: +66 (0) 2 714-1616 (Automatic Line) Hotline: +66 (0) 87 029-3939 Fax: +66 (0) 2 714-1819 Email: info@asiabusiness-connect.com

 


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