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Successfully Managing Construction Projects & Risk Management
Talent Management & Leadership Development in today’s Disruptive World
Internal Branding & Employee Experience
Internal Audit Tools, Techniques & New Approaches 2019
Strategic Project Management & Cost Control
Advanced Contract Drafting & Win-Win Negotiation Strategies
Business Planning in Disruptive World
Dynamic Budgeting and Forecasting
Customer Journey & Customer Experience Management in the Digital Age


Customer Journey & Customer Experience Management in the Digital Age

CUSTOMER JOURNEY & CUSTOMER EXPERIENCE MANAGEMENT IN THE DIGITAL AGE

Tapping into New Trends, Innovative Journeys, Personalized Experience to Stay Engaging Customers amidst Increased Competition in the Digital Era

ปรับโฉมกลยุทธ์การสร้างและบริหารประสบการณ์ของลูกค้า และวางแผนการใช้ Customer Journey อย่างมีประสิทธิภาพในยุคดิจิทัล

Date: 18-19 June 2019

Venue: Bangkok

This course will be conducted in Thai. / หลักสูตรอบรมนี้บรรยายเป็นภาษาไทย

หลักสูตรอบรม 2 วัน เรื่อง Customer Journey & Customer Experience Management in the Digital Age ที่ผู้เข้าอบรมจะได้เรียนรู้พื้นฐานและกลยุทธ์การบริหารประสบการณ์ของลูกค้า เข้าใจความต้องการและมองหาช่องว่างความคาดหวังของประสบการณ์และเข้าใจถึง pain point และ gain point ของลูกค้า เรียนรู้การสร้างประสบการณ์ของลูกค้าจากการออกแบบตัวตนของลูกค้าและการใช้ข้อมูลทางจิตวิทยาโดยสามารถวัดผลได้อย่างแม่นยำ เรียนรู้วิธีการสร้างการเชื่อมต่อของ Touch Point ต่างๆ ตาม Consumer Journey การใช้เทคโนโลยีที่สร้างสรรค์เพื่อปรับโฉมและสร้างประสบการณ์ของลูกค้าด้วย Machine Learning และ AI เรียนรู้จากการทำจริงบน Workshop Customer Journey เพื่อจะระบุปัญหา มองหาโอกาสและออกแบบระบบที่มีประสิทธิภาพเพื่อสามารถนำกลับไปประยุกต์ใช้กับองค์กรได้ทันที

Customer experience (CX) is at the top of every business’ priority list. It concerns the CEO, the CMO and even the CIO. Emerging technology, changing consumer needs and effective use of customer data are all critical elements for ensuring that your CX strategy is as powerful as possible in the increasingly competitive digital landscape.

This training course on Customer Journey & Customer Experience Management in the Digital Age is designed to deepen your understanding of the approach and framework involved in customer journey and customer experience transformation in digital age

ประเด็นสำคัญของคอร์สอบรม
This comprehensive and practical training course will provide you to :

Gain insight into customer experience foundation and effective strategy
Acquire 4 successful steps for customer experience design: Understand/Design/Measure/Improve
Develop a clear CX vision and strategy in your organization
Unlock the real business value in your customer data
Provide personalized customer interaction across a multichannel environment
Maximize your CX ROI

Key Highlights:

    • Customer Experience Foundation and Strategy
    • Trends & Case Studies
    • The Future is Now
    • Disrupting Digital Business: Digital Transformation in Customer Experience
    • Data – The Driving Force
    • Enabling for Delightful Customer Experiences in Digital Advertising
    • Designing User Experience for Business Impact

About Course Leader

The first course leader is currently MD and founder of well-known Research and Marketing Consultant Company – one of leading marketing consultant company in Thailand. As a trainer, she always has various case studies to share due to her solid experience as consultant and being power behind success for many local and international brands. She is one of the most sought-after marketing strategists in Thailand, who holds the key that help unlocking the black box of marketing challenge.

The other one is a digital marketing practitioner with over 19 years’ experience. He is a Founder & Managing Director at leading digital consultation firm that helps clients understand the value of their data across wide digital footprint to create sustainable growth.

Who Should Attend

This course has been specifically designed for directors and CMO involved in a high-level business strategy that are actively implementing digital journey, including SVPs, VPs, Directors, Managers, Senior Executives responsible for :

• Customer Experience
• Customer Relations/CRM
• Customer Engagement
• Customer Management
• Customer Loyalty
• Customer Service


• Customer Care
• Contact Centers Operations/Management
• Customer Complaints
• Marketing/Product Management
• Marketing Research

DECIDE and ACT NOW by registering yourself and your key team members to secure seats early on this must-not-miss event of the year!

Inquiries:

If you have any queries about this training course, please call +66(0)2714 1616 (Automatic line), Hotline : +66(0)87 029 3939 or contact us online info@asiabusiness-connect.com.

IN-HOUSE TRAINING:

Why Not Train More People for Less Money?

If you have a team of 15 people and more who need to attend this training, it is more cost effective to have this course customized to your organization – at your training site. Saving can be significant.

For more information, please contact us at 02 714 1616 or leave your message here.




FEATURED EVENTS

Talent Management & Leadership Development in Today's Disruptive World
Business Planning in Disruptive World
Advanced Contract Drafting & Win-Win Negotiation Strategies
Dynamic Budgeting and Forecasting
Internal Audit Tools, Techniques & New Approaches 2019
Strategic Project Management & Cost Control
Internal Communication and Branding & Employee Experience
Successfully Managing Construction Projects & Risk Management



 

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Asia Business Connect Co., Ltd - Leading and Professional Conference & Training Organizer
Tel: +66 (0) 2 714-1616 (Automatic Line) Hotline: +66 (0) 87 029-3939 Fax: +66 (0) 2 714-1819 Email: info@asiabusiness-connect.com

 


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